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59% of shoppers now use AI tools to research products. Adobe, 2026

Know how ChatGPT recommends your brand.

Track mentions, position & citations for the prompts shoppers actually use. Daily runs. More assistants later.

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Wowser Brand Presence dashboard for Apple showing Wowser score, mentions, position, citations, and score breakdown

Your Wowser score

76/100

Your headline metric for ChatGPT visibility

One number from mentions, position, and citations. A commercial read on how ChatGPT talks about you.

Mention Rate78.3%
Position Score86.7%
Citation Rate52.0%

What feeds the score

Mentions

78.3%

How often ChatGPT names your brand. If shoppers never hear you, they are not buying from you.

Position

86.7%

Where you sit when ChatGPT lists options. Top three get considered. Everywhere else gets ignored.

Citations

52%

When ChatGPT links to your store or product, that is a path to purchase. Track it like high-intent traffic.

What's your brand's score?

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Run prompts where shoppers already ask

Wowser prompts page showing project summary metrics and the prompts table with Wowser scores

How it works

Connect your brand. Run shopper prompts daily on ChatGPT. Act on what's moving the needle.

01

Connect your brand

Add your store and the products shoppers ask about.

02

Run shopper prompts daily on ChatGPT

We run the questions people actually ask, every day, on ChatGPT.

03

Act on what's moving the needle

Mentions, position, citations. One Wowser score. Fix what matters.

Answer Engine Optimisation (AEO)
is the new SEO.

Search got you found. ChatGPT decides who gets recommended. Track that shift, then read the guide.

Read our AEO guide

Plans that grow with your brand.

Prompt limits apply across your workspace. Every plan includes daily ChatGPT runs. Higher tiers unlock more projects, prompts, and reporting.

Starter
£99/month

or £990/year, save £198

Billed monthlyBilled yearly

For solo founders and small DTC brands establishing a baseline. Track how ChatGPT mentions your brand and start showing up in ChatGPT answers.

  • 1 project
  • Up to 50 active prompts
  • ChatGPT visibility tracking

ChatGPT now · more assistants later

Get started
Growth
Most popular
£250/month

or £2,500/year, save £500

Billed monthlyBilled yearly

For brands serious about AI search. More prompts and projects to compare competitors and citations in ChatGPT.

  • 2 projects
  • Up to 100 active prompts
  • Competitor comparison & citations

ChatGPT now · more assistants later

Get started
Scale
£750/month

or £7,500/year, save £1,500

Billed monthlyBilled yearly

For ambitious brands and growing agencies. Higher prompt volume, more projects, and shareable reports. ChatGPT now, more assistants later.

  • 5 projects
  • Up to 250 active prompts
  • Shareable reports & full project coverage

ChatGPT now · more assistants later

Get started

FAQs

For the full list, see all FAQs.

Which AI models can I run?
ChatGPT now, on every plan. More assistants unlock later. Plans differ on projects, prompts, and reporting, not on which model you get today.
How is this different from just searching ChatGPT myself?
You can ask ChatGPT about your brand once. We do it daily, against the prompts your customers are actually using. Then we score the answers, track changes over time, and surface what's shifting. It's the difference between a spot check and a tracked metric.
How often do you run my prompts?
Daily, on every plan. Steady cadence beats occasional snapshots when you're tracking trends.
Will this actually change anything for my brand?
Numbers without action waste your time. Wowser tracks how ChatGPT talks about your brand, then shows what's driving the wins and where you're being beaten. You decide what to fix. We show you where to look.
What counts towards my prompt limit?
Every active prompt in your workspace, across all projects and connected brands. Deleting a prompt frees capacity straight away.

Ready to know how ChatGPT recommends your brand?

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