59% of shoppers now use AI tools to research products. Adobe, 2026

Know how AI recommends your brand.

Track how ChatGPT, Claude, Perplexity and Gemini surface your brand, and act on what's actually moving the needle.

Wowser Brand Presence dashboard for Apple showing Wowser score, mentions, position, citations, and score breakdown

Your Wowser score

76/100

Your headline metric for AI visibility

One number that combines mentions, position and citations into a commercial read on AI visibility.

Mention Rate78.3%
Position Score86.7%
Citation Rate52.0%

What's your brand's score?

Run prompts across every model

Wowser prompts page showing project summary metrics and the prompts table with Wowser scores

Plans that grow with your brand.

Prompt limits apply across all brands and projects in your workspace. Every plan includes daily prompt runs. Higher tiers unlock more LLMs.

Starter
£99/month

or £990/year, save £198

Billed monthlyBilled yearly

For solo founders and small DTC brands establishing a baseline. Track how ChatGPT mentions your brand and start showing up in AI answers.

  • 1 project
  • Up to 50 active prompts
  • ChatGPT only
Supported models
Growth
Most popular
£250/month

or £2,500/year, save £500

Billed monthlyBilled yearly

For brands serious about AI search. Compare two models per prompt to see visibility, competitor wins, and citations.

  • 2 projects
  • Up to 100 active prompts
  • Select 2 LLMs per prompt
Supported models
Scale
£750/month

or £7,500/year, save £1,500

Billed monthlyBilled yearly

For ambitious brands and growing agencies who need full coverage. Pick up to four major LLMs per prompt.

  • 5 projects
  • Up to 250 active prompts
  • Select up to 4 LLMs per prompt
Supported models

Answer Engine Optimisation (AEO)
is the new SEO.

Read our AEO guide

FAQs

Common questions below. For the full list, see all FAQs.

Will this actually change anything for my brand?
Numbers without action is a waste of your time. Wowser tracks how AI talks about your brand, then shows you what's driving the wins and where you're being beaten. You decide what to fix. We show you where to look.
How is this different from just searching ChatGPT myself?
You can ask ChatGPT about your brand once. We do it daily, across four AI models, against the prompts your customers are actually using. Then we score the answers, track changes over time, and surface what's shifting. It's the difference between a spot check and a tracked metric.
Which AI models can I run?
Starter runs ChatGPT only. Growth lets you choose two providers per prompt from ChatGPT, Claude, Gemini and Perplexity. Scale lets you pick up to four. You don't need to run all four every time.
How often do you run my prompts?
Daily, on every plan. Steady cadence beats occasional snapshots when you're tracking trends.
What counts towards my prompt limit?
Every active prompt in your workspace, across all projects and connected brands. Deleting a prompt frees capacity straight away.

Ready to know how AI recommends your brand?

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