FAQs

Numbers without action is a waste of your time. Wowser tracks how AI talks about your brand, then shows you what's driving the wins and where you're being beaten. You decide what to fix. We show you where to look.

You can ask ChatGPT about your brand once. We do it daily, across four AI models, against the prompts your customers are actually using. Then we score the answers, track changes over time, and surface what's shifting. It's the difference between a spot check and a tracked metric.

Yes. Change plans at any time from Billing in the app. Upgrades usually take effect straight away. Downgrades may line up with your next billing period depending on whether you pay through Shopify or Stripe. If you are over a lower tier's limits (prompts or projects), you'll need to reduce usage before a downgrade can go through.

Yes. Cancel from Billing when you need to. If you pay with Stripe, you can also manage cards, invoices, and cancellation in the Stripe Customer Portal from the same page. You keep access for the period you've already paid for; how the end date is calculated follows Shopify or Stripe's subscription rules.

We don't offer a standalone free trial programme at the moment. Plans are billed monthly with no long-term contract. You can try Wowser for a month and cancel if it isn't the right fit.

Yes. When you install Wowser from the Shopify App Store, you may subscribe via Shopify App Billing depending on your setup. You can also subscribe on the web with Stripe. More for merchants: Wowser for Shopify.

Every active prompt in your workspace, across all projects and connected brands. Deleting a prompt frees capacity straight away.

We surface usage warnings from 80% of your cap. At 100%, you can't create new prompts until you delete some or upgrade. Existing prompts keep running on their schedule.

Starter is for establishing a clear baseline on ChatGPT, the assistant many shoppers use first. Growth adds true multi-model comparison: you pick two providers per prompt to compare answers, see where competitors show up, and understand citation patterns across the surfaces we track.

Get in touch. We work with agencies and larger brands on custom plans, with more projects, higher prompt limits, and reporting that fits how you work.

Starter runs ChatGPT only. Growth lets you choose two providers per prompt from ChatGPT, Claude, Gemini and Perplexity. Scale lets you pick up to four. You don't need to run all four every time.

Daily, on every plan. Steady cadence beats occasional snapshots when you're tracking trends.